CAMSIDverificationgives20percentincreaseinplayerapprovalsatBetfairByadminin365备用网址器2019年4月6日

WithbarelyayearpassedsincetheadventoflicensedandregulatedonlinegamingintheUnitedStates,newtechnologiesdesignedtooptimiseplayerauthorisationareyieldingbenefitsfortheindustry。

CAMS,LLCinconjunctionwithitsclientGameAccountNetworkandBetfairInteractiveUSrevealedthattheCAMSwaterfallprocessforplayerageIDverificationhasyieldeda20percentincreaseinplayerapprovalsatBetfairgamingsitesinNewJersey。

GameAccountNetworklookstoCAMStohandlepaymentconnectivity,frauddetectionandprevention。

GameAccountNetworkprovidestheInternetgamingsystem,casinocontentandplayermanagementforBetfairInteractiveUS,LLC,whointurnprovidethesametoTrumpPlazainNewJersey。

TraditionalmethodsofageandIDverificationinvolveasingleverificationvendor。

Shouldaplayerfailtoappearinthevendor’sdatabase,theoperatormayexcludethemfromplay(oftencreatingafalsenegative)or–inthealternative–requiremoresensitivedatafordeeperanalysis。

TheCAMS“waterfall”processintegratesmultiplevendorsintotheirplatformandefficientlypassesplayersdownthroughseveralvendorsinanattempttoverifythem。

“WelooktoCAMStohelpcreateapositiveuserexperiencewhileensuringregulatorycompliance,”saidDonRyan,SVPofGamingforBetfair。

“Bystreamliningourplayerapprovalprocess,CAMShasbroughtaboutatwentypercentincreaseinthroughputandthatundoubtedlybenefitsthecasino’sbottomline。



Betfairisthelargestonlinegamingexchangewithmorethan4millionregisteredcustomersworldwide。

ThecompanyoperatesBetfairCasino。

cominNewJersey。

Greaterthroughputbringsaboutabetteruserexperienceasmoreplayerswhoshouldbeauthorizedtoplayareapprovedtoplayonline。

TheCAMSwaterfallsolutionhelpsdecreasefalsenegativeswhileensuringthatonlythosewithverifiableageandidentitiesareapprovedtofundanaccountandengageinrealmoneyplay。

“Wewereimpressedwithhowthewaterfallprocessincreasedplayerapprovalrates,saidDermotSmurfit,CEOofGameAccountNetwork。

“Implementingmulti-stageKYCprocessesincollaborationwithCAMSisdemonstrablyhelpingtoverifymoreUScitizenstryingtoopentheirInternetgamingaccountonlineinNewJersey。



“OurgoalforGameAccountNetworkwastoprovideanefficientplatformthatapprovedqualifiedplayersquicklyandallowedthemtobeginplay,”saidMatthewKatz,CEOofCAMS。

“Apositiveplayerexperiencemustbebalancedwithsafetyandsecurity。